It is through these strategies that feminist values are negotiated and reworked, enabling producers to succeed as feminists in a digital economy that is more closely aligned with post-feminism. Firstly, they incorporate “authentic feminism” into their personal branding endeavors secondly, they redefine feminism to more closely match the values of post-feminism and, thirdly, they advance peripheral collective goals in their creative communities.
In this study, interviews with 11 feminist online writers reveal that they reconcile the individualistic undertakings required to succeed in the digital economy and their collective feminist values in three ways. Creating feminist content in a digital environment thus requires the negotiation of individual self-branding and promotional activities alongside the advancement of collective feminist politics. ".Freelancers who produce creative content online work in an increasingly precarious neoliberal economy, which requires selfbranding, self-promotion, and constant audience engagement to succeed. Full Frontal Feminism is sending out the message to readers yeah, you're feminists, and that's actually pretty frigging cool.
Feminism should be something young women feel comfortable with, something they can own. No belaboring where today's young women have gone wrong. Valenti knows better than anyone that young women need a smart-ass book that deals with real-life issues in a style they can relate to. Covering a range of topics, including pop culture, health, reproductive rights, violence, education, relationships, and more, Valenti provides young women a primer on why feminism matters. Enter Full Frontal Feminism, a book that embodies the forward-looking messages that author Jessica Valenti propagates on her popular website, Feministing.
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